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Home 2017-11-13T14:35:49+00:00

R SQUARED INDUSTRIES.
WHAT’S OUR STORY?

NECESSITY IS THE MOTHER OF INVENTION…

Situation, complication, resolution. At R Squared Industries, we love clever solutions to common problems. We like things that just work and ideally are set and forget items. For example, with multiple modern standards for bottom brackets, it seems adaptors have almost become the norm resulting in creaking, this isn’t acceptable to us.

R Squared is committed to providing cyclists with high quality products that you’ll love but more importantly does the job it was intended to do. Kogel ceramic bottom brackets are fit for purpose solutions, built with minimal variations in tolerance, providing ceramic performance, saving those precious watts with a perfect fit and entirely does away with adaptors. The result is no creaking.

THINK DIFFERENTLY

BEAUTIFUL SOLUTIONS FOR CYCLING

R Squared is different, yes we distribute high quality bicycle products, but why stop just there?

We support new cycling products in entering the UK and Europe through understanding the market place and customer needs, while ensuring a great experience.

So if you have a product you’d like to grow in the UK, get in touch and we can have a no obligation discussion on your go to market plans.

OUR FOUNDER MEMBERS

CHRIS PARKER

Chris has a long history in cycling, starting in the late 80s when he found bikes and racing. He’s been addicted to pretty much everything to do with road cycling, cycling culture and European racing ever since. The early years saw him racing in Yorkshire & Lancashire, which at the time was the hotbed of the British road scene. Still racing today and seeking those marginal gains through amazing products. R Squared allows him to mix his passion for bikes with his head for business and his industry knowledge of loyalty, Customer Experience and Marketing. He says he could live without many things in life, but he couldn’t live without a bike & a perfect cup of coffee.

OUR FOUNDER MEMBERS

Hoong Kwan

Not quite a seasoned racer but has dabbled in mountain bike racing, road racing at club level, he even got a podium or two. Hoong is probably better known as a strategy consultant and a go to market specialist. Cycling actually changed Hoong’s life, once very over weight as opposed to just a little overweight, like many others Hoong developed a passion for cycling and got caught up in the inevitable cycle of upgrading. However as a consumer, often customer experience was less than ideal. Hoong discovered the Kogel brand and saw an opportunity to participate in an industry he loves, but at the same time launching R2 was an opportunity to deliver to cyclists the best experience there is in upgrading your bike.

AMBASSADORS

MEET OUR AMBASSADORS. INDUSTRY EXPERTS PUTTING OUR GEAR THROUGH REAL WORLD SCENARIOS…

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DEALERS

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