At R Squared Industries, we are commited to ‘Guaranteed Performance’, the end-to-end cycling experience, in product and customer service.
R Squared was formed by two passionate cyclists in 2016 with a commitment to providing high quality products with customer service to match. We love clever stuff and products that do the job they were intended to do. We also like unique solutions to common cycling problems.
We import and distribute several brands to the UK including:
Kogel Bearings from the USA. Kogel have perfected ceramic bearing selection, manufacturing processes, fit and assembly. The result: extremely reliable and efficient bottom brackets with tight variances that prevent creaking and industry-leading durability for ceramic high performance bottom brackets.
F3 Mounts who have innovated GPS cycling computer mounts with the Form Mount. A modular mounting system for your bike computer, phones, camera or lights. This direct stem integrated system fits virtually any 4 bolt stem in multiple mounting positions.
Handske Gloves is out to end the era of boring gloves! Handske matches your mood or gear with reliable performance. Whether you’re shredding singletrack, riding #roadslikethese or ripping the city streets, you deserve stylish protection.
Our Founder Members
Not quite a seasoned racer but has dabbled in mountain bike racing, road racing at club level, he even got a podium or two. Hoong is probably better known as a strategy consultant and a go to market specialist. Cycling actually changed Hoong’s life, once very over weight as opposed to just a little overweight, like many others Hoong developed a passion for cycling and got caught up in the inevitable cycle of upgrading. However as a consumer, often customer experience was less than ideal. Hoong discovered the Kogel brand and saw an opportunity to participate in an industry he loves, but at the same time launching R2 was an opportunity to deliver to cyclists the best experience there is in upgrading your bike.
Chris has a long history in cycling, starting in the late 80s when he found bikes and racing. He’s been addicted to pretty much everything to do with road cycling, cycling culture and European racing ever since. The early years saw him racing in Yorkshire & Lancashire, which at the time was the hotbed of the British road scene. Still racing today and seeking those marginal gains through amazing products. R Squared allows him to mix his passion for bikes with his head for business and his industry knowledge of loyalty, Customer Experience and Marketing. He says he could live without many things in life, but he couldn’t live without a bike & a perfect cup of coffee.